The Fundraising Myth & Science Series · Book III

The Primal Fundraiser

Game Theory and the Natural Origins of Effective Fundraising

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Contents

  1. Introduction
    Introduction: The Matryoshka doll
  2. Chapter 1
    Primal fundraising and subjective similarity: I’m like them!
  3. Chapter 2
    Primal fundraising and reciprocal alliances: I’m with them!
  4. Chapter 3
    Primal fundraising and capacity for reciprocity: I’m with them because they’re important to me!
  5. Chapter 4
    Relationship is the foundation of primal fundraising: I’m with them because we’re partners!
  6. Chapter 5
    Primal fundraising leads with a gift: I’m with them because I’m important to them!
  7. Chapter 6
    Impact, gratitude, and reciprocity in primal fundraising: I can make a difference!
  8. Chapter 7
    Heroic donation displays in primal fundraising: I can be your hero, baby!
  9. Chapter 8
    The heroic donation audience in primal fundraising: I need a hero!
  10. Chapter 9
    Primal fundraising delivers practical value with external identity: This is totally worth it!
  11. Chapter 10
    The power of community in primal fundraising: I’m not just giving, I’m sharing!
  12. Chapter 11
    Social norms in primal fundraising: People like me make gifts like this!
  13. Chapter 12
    Delivering transcendent value in primal fundraising: I believe in this!
  14. Author
    About the author