The Fundraising Myth & Science Series · Book III

The Primal Fundraiser

Game Theory and the Natural Origins of Effective Fundraising

Russell James III · Published 2022 · ISBN: 979-8-54-723139-1

Contents

1. Introduction
   Introduction: The Matryoshka doll
2. Chapter 1
   Primal fundraising and subjective similarity: I’m like them!
3. Chapter 2
   Primal fundraising and reciprocal alliances: I’m with them!
4. Chapter 3
   Primal fundraising and capacity for reciprocity: I’m with them because they’re important to me!
5. Chapter 4
   Relationship is the foundation of primal fundraising: I’m with them because we’re partners!
6. Chapter 5
   Primal fundraising leads with a gift: I’m with them because I’m important to them!
7. Chapter 6
   Impact, gratitude, and reciprocity in primal fundraising: I can make a difference!
8. Chapter 7
   Heroic donation displays in primal fundraising: I can be your hero, baby!
9. Chapter 8
   The heroic donation audience in primal fundraising: I need a hero!
10. Chapter 9
    Primal fundraising delivers practical value with external identity: This is totally worth it!
11. Chapter 10
    The power of community in primal fundraising: I’m not just giving, I’m sharing!
12. Chapter 11
    Social norms in primal fundraising: People like me make gifts like this!
13. Chapter 12
    Delivering transcendent value in primal fundraising: I believe in this!
14. Author
    About the author