Story elements: The Call to Adventure (Challenge)

1 Timothy 6:17-19, “Instruct those who are rich in this present world not to be high-minded or to set their hope on the uncertainty of riches, but on God, who richly supplies us with all things for enjoyment: to do good, to be rich in good works, to be generous and ready to share, storing up for themselves the treasure of a good foundation for the future, so that they may take hold of that which is truly life.”

Part I

We Help Rich People Enjoy Their Wealth

What’s it for?

God richly provides all things including wealth. But why? What is it for? What is its purpose? This passage gives the answer. God gave it to us for enjoyment. The phrase “for enjoyment” is eis [for] apolausin [enjoyment]. Here,

“The construction eis plus the noun expresses purpose.”207

The purpose is enjoyment.208

The point of this passage is “for enjoyment.” Both the words and the poetic structure confirm this.209 Everything before this phrase explains why wealth holders should enjoy their wealth. Everything after it explains how they can do so.

The word used for “enjoyment” here is extreme. It’s used only one other time in scripture:

“By faith Moses, when he had grown up, refused to be called the son of Pharaoh’s daughter, choosing rather to endure ill-treatment with the people of God than to enjoy [apolausin] the temporary pleasures of sin,” (Hebrews 11:24-25).

In Hebrews, this word describes the enjoyment of “the temporary pleasures of sin.” In 1 Timothy, it’s not sinful, but it’s still material, party-time enjoyment.210

Binge, bury, toil, or enjoy?

Being rich means accumulating more than enough for regular living. It’s far beyond the food, clothing, and shelter necessary for contentment. (1 Timothy 6:8). It’s extra. Once we’ve accumulated more than enough, what are our options? There are only four: binge, bury, toil, or enjoy. We can,

In this ministry, what is the ultimate challenge presented to the rich? What is it that we want them to do? If we say, “Give money,” then we might be missing the point. The point, the challenge, the call to adventure, is to enjoy the wealth.

Bingeing with it doesn’t lead to enjoyment. Burying it just to die with it doesn’t lead to enjoyment. Toiling ceaselessly to stack up more and more doesn’t lead to enjoyment. Enjoyment comes from putting it to work to accomplish the results described in this passage.

Flip the donor script

Put yourself in a wealthy donor’s shoes. Suppose you have extra. You have wealth. You have more than you’ll likely consume. You’ll leave behind an estate.

What feeling would you normally have walking into a fundraising office? Maybe something like this:

“Oh, no. Here comes the ask. I wonder how much they’re going to hit me up for. Their wealth screening probably says that I’m loaded. This could get uncomfortable.”

The emotion is resistance. People often avoid being asked.211 Many who would give if asked still avoid being asked.212 It can be uncomfortable, costly, or both.

Now, let’s flip the script. You, as a wealthy person, walk into a fundraising office. You see this banner on the wall. It reads,

“Mission Statement: We help rich people enjoy their wealth!”

Now, what feeling do you have? It’s not resistance. It’s not avoidance. Instead, it’s curiosity. It’s attraction. It leads to an obvious question: How?

That question allows for a discussion. It’s a discussion of how to enjoy wealth. We can put it to work to accomplish real good in the world. We can become rich in beautifully good works. We can live the life of a good, joyfully generous abundance sharer. We can live the life of a deeply connected fellowship-community member, always ready to share at an opportune moment. We can diversify our wealth by storing up treasure for our future.

This ministry of wealth enjoyment is scriptural. And it’s different. It’s different for the donor. It’s also different for the fundraiser.

The wealth enjoyment minister

Of course, being a wealth enjoyment minister isn’t how fundraisers usually see their work. Ask fundraisers about their work, and they’ll tell you about the charity. They’ll tell you about the cause. That’s fine. But actually, that cause isn’t their work.

Their work is not with the charity’s beneficiaries. Their work is with the donors. Their ministry is not to the charity’s beneficiaries. Their ministry is to the donors. And if they are in major gift fundraising, their ministry is, just as the passage says, “To the rich.” It’s a ministry to the wealthy. But it’s more specific than that. It’s the ministry of wealth enjoyment.213

What might that sound like in conversation?

A: What do you do at the church (or ministry)?

B: I’m the wealth enjoyment minister.

A: The what!?

B: The wealth enjoyment minister.

A: What’s that?

B: I help people enjoy their wealth. I show them ways to enjoy it by doing good (making an impact). I build opportunities for them to enjoy it by becoming rich in beautiful good works. I help them to enjoy it by sharing with the fellowship community in ways that fit their values and life story. I’m also trying to help people avoid a bad result.

A: What’s that?

B: Just burying their wealth in the ground and dying with it. Jesus tells us not to do that. This just loses their wealth to death. It often leaves behind broken families – fighting over the money and bingeing on unearned wealth. That’s a bad result. There are better options than burying it and dying with it. That’s what I share with them.

So, what about you? What’s the most personally meaningful impact you could make with wealth? Are there any causes or ministries that have been important in your life?

This not only describes the ministry. It begins carrying it out.

Flip the fundraiser script

Most people react to traditional fundraising with avoidance. They react with resistance. In traditional fundraising, the job is to push through all those rejections to get the money. Get the money. That’s literally the job title. Fund = money. Raiser = getter. Get the money. It’s unpleasant, but someone has to do it.

For most people, being met with resistance is tough. Having others avoid you is tough. It’s tough work. It’s difficult emotional labor.

But what if things were different? What if things were the opposite? What if we were handing out amazing blessings? What if we were offering the best deal ever? What if we were offering the most amazing life experience possible? How might those interactions be different? How might that work be different?

The message of Biblical fundraising is the message of donor benefit. Our passage doesn’t just mention enjoyment. It explains the process for achieving that enjoyment. It lists donor benefit after donor benefit after donor benefit. It shows the best way to live life. It is, quite literally, the best deal ever. Nothing can compete. The point of the Biblical fundraising message is positive. It’s exciting. It’s fun. It’s “Enjoy your wealth!”

Paul’s own fundraising script

In this passage, Paul tells Timothy how to fundraise. In 2 Corinthians 8 & 9, Paul himself is fundraising. Does Paul mention donor benefits? Yes – and in many ways.

Is Paul commanding them to give? No. He makes that clear. He writes,

“I am not saying this as a command … I give my opinion in this matter, for this is to your advantage” (2 Corinthians 8:8a, 10a).

Paul is not commanding a donation. He’s giving an opinion [gnōmēn].214 Other translations explain that he’s giving “advice.” 215 He’s giving some “counsel.”216

Why is he doing this? He’s doing it to help the donor. Various translations read,

“And in this matter I am giving advice because it is profitable for you,”217

“Now I am giving an opinion on this because it is profitable for you”218

“I am giving you my opinion on this matter because it will be helpful to you”219

Paul is giving counsel that benefits the donor. It is profitable220 or helpful221 to them. It is to their advantage. Other translations describe this as

What advantage or profit does giving provide to these donors? Paul explains point by point. He gives an exhaustive list of benefits:

That’s a long list! What use of wealth could ever compare with that set of benefits? What is a better way to enjoy wealth than this?

Paul’s fundraising instructions to Timothy are all about donor benefits. Paul’s own fundraising letter is all about donor benefits. Both messages are all about helping, profiting, and benefiting the donor.

The “fun” raiser’s new script

Now suppose you were a fundraiser in that crazy fundraising department. You remember the one. They have the banner on the wall that reads,

“Mission Statement: We help rich people enjoy their wealth!”

Think about it. What would it feel like to do that? What would it feel like to actually help rich people enjoy their wealth? Doesn’t it seem kind of … fun?

Consider this. Suppose you asked someone the following:

“I have a rich friend. I’m going over this afternoon to help him enjoy his wealth. Do you want to come along and help, too?”

Sounds fun, right? Now, try this instead.

“I have a rich friend. I’m going over this afternoon to ask him for a big donation. Do you want to come along and help, too?”

Does that sound fun? Probably not. What’s the likely response now? Probably a bit less positive. The first description actually matches scriptural fundraising. The second one might not.

The “fun” raiser’s new goal

In scripture, the goal isn’t just to get a big donation. The goal is “party-time” enjoyment. (1 Timothy 6:17). It’s donor happiness.226 God doesn’t want just a donation. He wants a cheerful, glad, joyful, hilarious giver. 2 Corinthians 9:7b explains that God loves a “hilaron” giver. Various translations read,

“not of reluctance, or of constraint: for God loves the hilarious giver.”227

“not grudgingly or under compulsion, for God loves a cheerful giver.”228

“not with regret or out of a sense of duty; for God loves the one who gives gladly.”229

“not according to grief or of compulsion, for God loves the joyful giver.”230

Giving is supposed to be fun! It’s supposed to be more blessed or happy than even receiving a gift. As Acts 20:35 explains,

“the Lord Jesus himself said, ‘There is more happiness in giving than in receiving.’” (GNT).231

That fundraising mission statement hanging on the wall might seem crazy. It’s certainly provocative. It might even be offensive. But it’s also scriptural. If the wealthy person is not using their wealth for the purpose of [eis] enjoyment [apolausin], they aren’t following the text. If we aren’t helping them to do this, we aren’t following the text.

Do the work!

God wants cheerful givers. So, how can we make that happen? By being passive? By doing nothing? No. We do it by creating an enjoyable donor experience. We create an enjoyable use of wealth. We create a giving experience that matches Paul’s words.

The great inversion

The goal is cheerful giving. In Biblical terms, fundraising that fails to create this is bad fundraising. It’s bad fundraising, even if it gets the money. This can sound burdensome. We might think,

“It’s hard enough just to get the gift! Now, I’m supposed to make sure it’s fun for the donor, too? That’s exhausting!”

If it feels burdensome, we’re missing the point. A scriptural approach isn’t an addition to traditional fundraising. It’s an inversion of traditional fundraising.

Traditional fundraising is about getting from the donor. Biblical fundraising is about giving to the donor. It’s about blessing the donor. It’s about delivering an experience that is worth the gift. It’s about helping the donor to enjoy their wealth. It’s about delivering a fundraising message “because it will be helpful to you.” (2 Corinthians 8:10a). It’s about massive donor benefits. It’s about an ongoing ministry to and for the donor.

This great inversion leads to big gifts. It leads to big, joyful gifts. It’s not just money-getting. It’s a scriptural ministry that leads to joyful donors and joyful fundraisers.

In 1847, Robert Murray M’Cheyne encouraged giving by explaining,

“It is not your money I want, but your happiness.”237

What about us? Is our fundraising mission focused on donor enjoyment? Is it focused on donor joy? Is it focused on donor happiness? If not, we might be doing it wrong!

Part II

Good Stewardship is Fun

Hooray! It’s a stewardship sermon!

It’s not yours!

Fun stewardship

A gift is more fun!

Professor Gordon Fee explains,

“The reason everything may be enjoyed lies in the recognition that everything, including one’s wealth, is a gift, the expression of God’s gracious generosity.”241

A gift is more fun to share!

Each of these makes sharing more enjoyable.

Use it or lose it!

“For we have brought nothing into the world, so we cannot take anything out of it, either.”

He’s making an obvious statement. It’s not even particularly Christian. His pagan contemporaries said the same things.244

A person might be an atheist, a Buddhist, or a humanist. It doesn’t matter. Paul’s statement is undeniably true. This is not a matter of faith. It’s not a matter of argument or persuasion. It’s an obvious truth.

We know we’re going to die. We know we can’t keep our stuff. We also know we might lose it even before we die. Either way, our ownership is going to disappear.

What is bad stewardship?

What is good stewardship?

Good stewardship increases ownership

Good stewardship is great gain

Party-time stewardship!

Part III

Donor Joy in Practice and Science

Donor joy in fundraising

Paul describes giving as a means of enjoying wealth. This is not just a matter of ancient Greek semantics. It’s how effective fundraising actually works. It’s how the best major gift fundraisers do their jobs.

A sample of books and articles from top fundraisers makes this clear. (My emphasis in bold throughout.) Richard Perry and Jeff Schreifels explain,

“This whole major gifts thing is not about the money. It is about bringing joy and fulfillment to donors.”253

Hank Rosso was the founder of the School of Philanthropy at Indiana University. He defined fundraising this way:

“Fundraising is the gentle art of teaching the joy of giving!”254

One book on fundraising explains,

“They have the opportunity to learn to give through you ... You are helping them experience the joys of giving.”255

Another explains,

“Motivating donors comes through understanding that philanthropy brings joy to the donor.”256

Yet another explains,

“Motivating donors does not mean persuading donors to do something that they don’t want to do or that is not in their best interest. Motivating donors comes through understanding that philanthropy brings joy to the donor and that if the donor really believes in the mission, motivation is simply a tool to bring about the donor’s wishes.”257

A book on “Fired-Up Fundraising” puts it this way,

“Donors experience joy when they see the results of their gifts.”258

The book “10 Simple Fundraising Lessons” shares this guidance,

“When you’ve been in this field long enough, you recognize and experience the exhilaration felt by donors of time and money. It’s a genuine treat to witness the joy they derive from doing good works. It’s evidenced by their smiles and their eagerness to hear about the impact of their gifts.”259

The wisdom of real-world experience is consistent. Effective fundraising is about donor joy. It’s about delivering donor enjoyment. Donors experience joy by using their wealth to do good. They experience joy by using it to become rich in good works.

Donor joy at each fundraising step

Effective fundraising is about delivering donor joy. This is true for the overall fundraising process. It’s also true for each step within that process.

How might we open a conversation about giving? We open it by learning what kind of giving experience brings this person the most joy. Different fundraising experts suggest openings such as

“What gift did you make that has brought you the most joy? Why?”260

“What philanthropic gift has given you the greatest joy? How?”261

“What part of philanthropy gives you the most joy?”262

Why do we ask such questions? Expert fundraisers explain,

“By engaging donors in exploring their philanthropic goals and charitable interests, planned giving staff can effectively help donors along their philanthropic journey and work to secure major and planned gifts. This journey enables a donor to give joyfully—meaning that the donor is able to visualize the result of his or her philanthropy, while still being able to feel financially secure.”263

In technical fundraising language, this part of the donor journey is called “cultivation.” There’s an even better name for it. We can

“redefine the fundraising cycle with cultivation as ‘creating the joyful giver,’”264

We’re getting the donor ready. We’re getting them ready for joyful giving.

The next step in the donor journey is the call to adventure. It’s the “solicitation.” It’s the ask. And how do we do that? One book about the ask explains,

“Best of all, the Ask can and should be fun. If it is fun for the asker, it will be a fun and positive time for the person being asked. People should see and experience the joy their prospective gifts will bring to the group’s beneficiaries.”265

Another book explains how to prepare for the ask. It suggests,

“In your mind’s eye, sit with the donor and propose what you’ve come up with as a place he can help. Is he thrilled? Has he found fulfillment and joy? If not, start over.”266

And what about after the ask? We’ll want to send a thank you note. One book lists “The ten essentials of a perfect thank-you letter.” Rule number one is this:

“1. Joy.

You want, first and foremost, to make the reader—the donor, your friend, your supporter—experience a genuine sense of joy when they open your letter … Suddenly, your donor is a hero.”267

After the thank you note, we still want to maintain the donor relationship. In technical fundraising language, this next step is called “stewardship.” One book describes its best “stewardship technique” as

“Bring the person to the organization … let them ‘experience’ the joys and benefits of their gift or investment.”268

What about writing a newsletter? What’s the best way to do that? Another book explains,

“A properly prepared donor newsletter will add heaps to your bottom line, bring a tsunami of joy to your donors, and boost the lifetime value and retention rates of your organization’s donors to new heights.”269

There are multiple steps in the fundraising process. They have different technical names, but each has the same goal. Each is about delivering donor joy.

Donor joy in managing boards and volunteers

Often, fundraisers need to work with their boards. And what if those board members don’t like fundraising? What can we do? How do we, in Gail Perry’s words,

“transform a board member’s negative perspective on fundraising?”

She suggests teaching them that

“Giving Is a Joyous Experience.

We will introduce them to the joy and pleasure donors feel when they make a gift that can create a change for the better. How did the board members themselves feel the last time they made a contribution to a nonprofit organization? Was it pleasurable? Was it powerful or joyful?”270

Ultimately, we may want board members to encourage others to donate. How can we do that? Again, Perry explains,

“Board members begin to see that if they can get over their feelings of distaste and fear, then they can bring important and positive experiences to their friends and associates.”271

Others report this same transformation. Volunteers initially fear fundraising. Later, they find that they’ve enjoyed the experience. Why? Dr. Stuart Grover explains,

“They discovered that they were giving others the chance for joy.”272

In other words,

“Your request for your friend to join you simply gives him or her the chance to feel joy through supporting a good cause.”273

In our fundraising efforts, we might work with board members. We might work with volunteers. In either case, the goal is the same. It’s to transform their understanding of fundraising. Effective fundraising is all about delivering donor joy.

Donor joy in different gift types

These same ideas apply to all kinds of gifts. What about raising money through gifts in wills? How does that work? The book “Legacy and In-Memory Fundraising” explains,

“A legacy gift offers people real joy; nobody would leave a legacy if it did not.”274

Others describe the motivation for legacy societies this way:

“A bequest to a non-profit is often a donor’s single largest, most thoughtful charitable gift in their lifetime, and it should be joyous.”275

What about more complex planned gifts?276 A guide on charitable gift annuities explains,

“Professionals who market and discuss these giving arrangements should make a point of linking the gift annuity with the joys of and motivations for giving.”277

And what about giant gifts? Suppose we want a million or multi-million-dollar gift. What do those look like? The book “Million-Dollar Moments” explains,

“In all cases of which I am familiar, million-dollar gifts were the result of a deep belief in the cause, long involvement of the donor with the organization, and a feeling of satisfaction and joy on the part of the donor.”278

Jerold Panas conducted in-depth interviews with more than 50 “mega” donors. Each had made gifts in the millions of dollars. He writes,

“it was a persistent theme dominating nearly every interview. It was true with every single donor. It dealt with the joy of giving, the sheer ecstasy... A recurring pattern was the towering gratification they received from making the gift.”279

We can also learn about giant gifts from others. Financial advisors are often part of the process. One advisor to ultra-high net worth families explains of these donors,

“It is the experience of joy and meaningful accomplishment that comes from fulfilling their passions that inspires them to commit more of their time and money to organizations that allow them to fulfill their passions.”280

And suppose we want these major donors to then refer us to other major donors. How do we do that? One book offers this example dialogue,

“‘You just made a generous commitment to _____ … How do you feel about your decision?’ followed by asking, ‘Who do you know that might enjoy the same sense of fulfillment you are experiencing right now?’”281

Joy works. Joy sells – and it refers!

Donor joy and fundraising failure

Delivering donor joy leads to success in major gift fundraising. What leads to failure? One book asks, “Why do Major Gift Officers fail?” The first listed reason is:

“Failure to understand the joy of giving.”282

The authors explain,

“It bears repeating that if you think fundraising is ultimately only about the money, you will fail.”

Another reason for failure is “Failure to ask.” They explain,

“Even many bold and assertive MGOs will sometimes back away from making the actual request for funding, forgetting that the act of giving is a real joy for donors.”

Sometimes, the problem is not failing to ask for a gift. Sometimes it’s failing to respond to a gift. One book on fundraising explains,

“The donor who is excited because he is giving more will be waiting for your response of gratitude. If the fundraiser fails to acknowledge that increase, he takes away the joy the donor has in giving more.”283

In examining both failed and successful capital campaigns, Dr. Stuart Grover asked,

“What are the attitudes that ensure success?”

His number one answer was

“Key attitude #1: Giving is joyful”284

He explains,

“People give because it expresses their deepest values and desires. The result of a gift is joy to the person who gives.”

When fundraising is about delivering the experience of donor enjoyment, it succeeds. Otherwise, it fails.

Donor joy and the fundraiser’s career

The focus on donor joy is practical. It works. It works for fundraising. But it also works for the fundraiser. It changes the fundraiser’s experience. It changes the fundraiser’s occupation. Another book on fundraising explains,

“I like raising money. I like everything about it … Helping a successful executive find new meaning and joy in life from a charitable gift.”285

Yet another book shares this story. A new fundraiser had just closed her first major gift. She called her fundraising mentor, exclaiming,

“‘She said YES! My donor said yes!’ She was practically screaming into the phone.

‘One million dollars, Richard! Can you believe it?’

‘Yes, I can,’ I said.

‘And here’s why I can believe it. You were prepared. You were focused on your donor and her desires. You knew exactly where you were going. And what mattered most to you was not the money but all the joy the donor would experience by helping in this generous way and all the help people in need would get.’”286

How do fundraisers stay motivated in their careers? One expert suggests,

“Take the time to reflect on the gifts you helped close that made you feel good, and the joy that donors felt in making those gifts.”287

Donor joy works in fundraising. It works for donors. It also works for fundraisers.

Donor joy in Christian ministries

Donor joy is essential for success in fundraising. It’s even more important for fundraising in Christian ministries. A book on ministry fundraising advises fundraisers to

“exchange the stress and drudgery of fundraising for a joyful ministry”.288

Pastor Chip Ingram writes,

“Giving is meant to be joyful and fulfilling … It isn’t rooted in guilt, self-righteousness, or a martyr complex. It’s rooted in joy.”289

This understanding is powerful. It also leads to big giving. Another book on ministry fundraising explains,

“but remember it is the heavy givers who most likely have discovered the joy of generosity.”290

Delivering donor enjoyment works. It works to produce major gifts. And more importantly, it works to produce the kind of giving that God wants. God doesn’t just want giving. God wants only a specific kind of giving. He wants joyful giving.

Other approaches might work to get money. But they don’t work to get joyful giving. A book on “Conversational Fundraising” explains,

“It is true that some gift decisions are made out of guilt, obligation, pressure, duty, or fear. Unfortunately, these negative reasons do not produce the kinds of gifts that we are looking for: those that are heart inspired and joyfully made.”291

Delivering donor enjoyment works. It works to produce big gifts. That’s great. But as a ministry to the donors, something else is even better. It works to produce joyful gifts.

Donor joy in scientific research

What works in fundraising? Books from successful fundraisers make it clear. It’s all about delivering donor enjoyment. It’s about giving as a means of enjoying one’s wealth. That’s not just scripture. That’s real-world fundraising practice.

But what about science? What can we learn from academic research on this topic? We learn the same thing. We get the same answers. Giving is a means of enjoying one’s wealth.

Professor Sara Konrath summarizes a wide range of research findings explaining,

“When fundraisers help givers give, they may not realize that they are bringing these givers more happiness and better health.”292

Professor Christian Smith and Hilary Davidson put it this way:

“The association between generous practices and personal well-being is strong and highly consistent across a variety of types of generous practices and measures of well-being … generous practices actually create enhanced personal well-being.”293

They summarize,

“The more generous Americans are, the more happiness, health, and purpose in life they enjoy.”

Other researchers summarize the scientific findings this way:

“happier people give more and giving makes people happier, such that happiness and giving may operate in a positive feedback loop (with happier people giving more, getting happier, and giving even more).”294

Beyond such summaries, we can look at statistical results from individual studies. For example, one study of a capital campaign for a Christian school found

“a significant relationship between charitable giving behavior and self-reported enjoyment during the campaign activity.”295

Another study compared church members. It looked at those who gave much (9% or more of income). It compared them with those who gave little (0 to 2%). It measured biological responses to a mentally stressful task. It found,

“the Give Little group had significantly higher anger and hostility measures, lower forgiveness levels, and poorer stress coping strategies than the Give Much group. The Give Much group generally had baseline and stress response indices that were more consistent with good health than the Give Little group.”296

Giving builds both health and happiness. It even creates strength. One study found that

“participants who had donated to a charity were able to squeeze a handgrip for more than 20 seconds longer than were control participants. Participants also reported happier moods after donating, but their enhanced strength did not stem from their elevated happiness. Thus, prosocial spending may have independent positive effects on both emotional and physical vitality.”297

The scientific research may be new. The results are not. In the fourth century, John Chrysostom called charitable giving

“the foundation of health, the abundance of light and the origin of joyfulness.”298

In the first century, Seneca taught that

“The good man therefore finds happiness in the mere act of giving benefits.”299

We see the same answers in practice, science, philosophy, and theology. The point is this. The Bible is true. The offer Paul is telling Timothy to make is scientifically legitimate. This is, indeed, the way to enjoy wealth. It is, indeed, the way to grab hold of a better life experience.