The Fundraising Myth & Science Series · Book I

The Storytelling Fundraiser

The Brain, Behavioral Economics, and Fundraising Story

· · ISBN 979-8-54-715775-2

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Contents

  1. Intro
    Introduction to the series: The “one big thing” in fundraising
  2. Chapter 1
    At the heart of philanthropy is story
  3. Chapter 2
    Understanding fundraising story with a brain scanner
  4. Chapter 3
    Can I see your character? When fundraising story is in the details
  5. Chapter 4
    Math problems in fundraising story: Motivations and barriers
  6. Chapter 5
    Solutions in fundraising math: Story first, math second
  7. Chapter 6
    The secret to fundraising math: Gifts of wealth not income
  8. Chapter 7
    Subtraction in fundraising math: Make cost feel smaller
  9. Chapter 8
    Advanced fundraising math: Multiply the experience, divide the cost
  10. Chapter 9
    The psychology of the massive donation: Foundations, funds, trusts, and endowments
  11. Chapter 10
    Using family words not formal words in fundraising story
  12. Chapter 11
    Charity efficiency, overhead, and fundraising story: A tale of two worlds
  13. Chapter 12
    Restricted gifts and fundraising story: Conflict and compromise between two worlds
  14. Chapter 13
    Understanding fundraising as story: The identity-challenge-victory story cycle
  15. Chapter 14
    Understanding the ask as story: The “inciting incident” in fundraising story
  16. Chapter 15
    Putting a victory in the fundraising ask: What changes if I give?
  17. Chapter 16
    Putting a challenge in the fundraising ask: You want me to do what?
  18. Chapter 17
    Finish the story or lose the donor: Delivering victory with impact reporting
  19. Author
    About the author